Lene van Jaarsveld

About Lene

Lene is Kartoza’s Marketing Co-Ordinator, bringing creative vision and design expertise to the company’s brand communications. Her BA in Information Design from the University of Pretoria (2022) provides a strong foundation in visual communication and design thinking.

Her passion for brand design and storytelling drives her approach to marketing. Lene understands that effective marketing is not just about promotion but about communicating what makes Kartoza unique and valuable to its audience.

As a dedicated graphic designer, Lene creates visual materials that represent Kartoza professionally across all channels. From social media graphics to presentation materials, her design work helps establish and maintain the company’s visual identity.

Lene’s cultural exchange experience as an au pair in America broadened her perspective and communication skills. This international exposure enhances her ability to create marketing content that resonates with Kartoza’s global client base.

Her combination of formal design education and marketing responsibility makes her effective at both strategy and execution. Lene can conceptualize a marketing campaign and then produce the visual assets needed to bring it to life.